BrokerageIndustry News

Personal connection grows real estate prospects

Top producer explains how to build loyalty, referrals

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Are you still playing the "Me-Me-Me" show in front of your sellers and buyers? If so, it's costing you thousands of dollars each year. Do you market your services with a beautiful personal brochure? Do you tell sellers at what price they should list their property because you're the expert? Do you tell potential buyers and sellers they should work with you because your company is number one? If you answered "Yes" to any of these questions, you are losing money because you are focusing on yourself rather than building connection by focusing on the seller or buyer. Virtually all top producers share a common trait: the ability to quickly establish connection with people they meet. If you often hear, "Your services look great, but we will be doing business with your competitor," chances are you didn't make a personal connection. If you would like to obtain more listings and convert more buyer leads, establishing personal connection is the name of the game. When you list or sell a hous...