Real estate technology pioneer stirs up Manhattan market

LaLa Wang promotes consumer focus, sharing

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In 1994, after a career in banking and fashion consulting, LaLa Wang turned her attention to the real estate market in New York City.

“My husband and I were interested in selling coops and condos. We saw that the market was kind of inefficient. The more we became involved in looking to sell we thought, ‘Why wasn’t there a (multiple listing service) for consumers in Manhattan?