Desperate seller urges real estate marketing shakeup

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

DEAR BOB: Last September I listed my luxury home for sale with the best real estate agent in the vicinity. She was even recommended by several other local Realtors. My agent insisted on a six-month listing. But, as you often suggest, I requested an unconditional cancellation clause after 90 days. She agreed. This is a one-of-a-kind home so there aren't any comparables. We had one offer, which I accepted. But the buyer didn't get a mortgage because his appraiser couldn't justify the sales price. I realize this is the slow time of year for home sales, but I desperately need to get my home sold in January or February. What should I do? – Henry Y. DEAR HENRY: Expensive homes often require extensive marketing efforts. Although your listing agent was highly recommended by other local Realtors, maybe she doesn't have experience successfully selling homes like yours. Purchase Bob Bruss reports online. Take a look at her marketing efforts. Other than the usual MLS (Multiple Listing Ser...