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Innovation in digital real estate technology

Part 1: New forms of media converge in data-rich property listings

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Editor's note: Real estate, technology and the Internet: it's a match made in heaven. The combination is changing the way we search for homes, how we talk about our homes and think about where we live. In this three-part series we explored the latest innovation in real estate technology on several fronts, including home listings presentation on the Web, new data security systems, and blogs and online communities. (See Part 2: Data security could shake up real estate industry and Part 3: dives deep into heart and soul of neighborhoods.) A charming typed description and a complimentary photo or two may capture the attention of some home buyers. But this basic palette for marketing homes has blossomed into many dimensions. Some online property listings now feature photo slide shows, virtual tours, audio tours, street maps, aerial photography, wireless connectivity and community-specific reports, among other exotic bells and whistles. As consumers increasingly use the Inte...