Industry News

Printed MLS books don’t stack up

Some markets still find value in property listing books

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Many Realtors can recall the days when they toted a book with printed MLS listings. That was their primary source of property information – the way they found out what homes were on the market. Some Realtors don't have to recall those days because they still use the books. While many Realtor associations across the country have phased out the books carrying property listings in favor of constantly updated computerized property listings that can be printed out or stored in handheld electronic devices, there are those who still find value in the printed books. Joe Cundiff, vice president of sales and marketing for Offutt Systems Inc., which has published these MLS books since 1971, said, "By and large the books are definitely beginning to go away. Real estate is such a 'now' business. The handheld technology has gotten affordable." Cundiff said Offutt has about 75 accounts across the country for printing MLS books, and the books typically are printed every two weeks or every m...