Industry News

Not your father’s real estate market

USC urges developers to consider new approaches

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Experts from the University of Southern California's Lusk Center for Real Estate said developers should heed demographic and other statistics to gauge how major trends, such as the growth in the nation's Latino population or the graying baby boomer generation, will factor into local real estate markets. It may take an unconventional approach to find real opportunities for real estate development and investment, they said. "Historical trends are not necessarily a reliable predictor of future demand for real estate," said Stuart Gabriel, director of the Lusk Center. And Stan Ross, chairman of the board at the Lusk Center, said, "It's not your father's real estate market anymore." Both men made their remarks at the Lusk Harvard Aspen Real Estate Summit last week attended by commercial and residential real estate executives. Ross predicted developers and investors with stable cash flows from their core businesses and portfolios will be able to expand into fast-growing, specialized markets...