Industry News

Prudential executive wins Inman Innovator award

Google, among other category winners

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SAN FRANCISCO – Earl Lee, president of Prudential Real Estate Affiliates, received a special Inman Innovator Award for "Individual Innovator" Wednesday during Real Estate Connect 2005. The Innovator awards honor cutting-edge technology, business models and pioneers in online real estate, brokerage and mortgages. Lee oversees the development, strategy and vision of a real estate network of more than 1,800 offices and 58,000 sales professionals. Under Lee's leadership, Prudential became the first major real estate franchise to launch an aggressive strategy to capture Internet consumers. Industry observers say that Lee is personally driving this new vision with support from Prudential executives who see the power of the Internet for a real estate franchise. Plus it could differentiate the New Jersey insurance giant from the franchise pack. The company in 2004 bought online real estate brokerage eRealty and announced a significant distribution deal with Yahoo! to provide visitors t...