Industry News

How top agents plan to stay on top

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: Some local real estate markets nationwide are seeing signs of change: increased listings inventory, increased days on the market, and more highly motivated sellers than in past years. Experienced real estate professionals say there's no need to panic as long as you're prepared. In this three-part series, we sought advice from industry veterans about how to survive and thrive in a changing real estate market. (See Part 1: Survive the storm and make money too and Part 2: Brokerage companies scramble for market share.) To deal with a softening market, work your existing connections, go after relocation business and be sure to nail the right price for a property from the get-go, say top-producing agents from around the country. "In the past, if you overpriced your home the market would catch up to it in a month or two," said William Stanger, one of Prudential California's top-producing agents in Antioch, Calif. "Nowadays it is more important to have the rig...