Industry News

Realtor survey finds public image is improving

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Realtors are improving their image, according to the latest National Association of Realtors' annual survey that gauges public opinion. The survey's composite image score of 19 beliefs, opinions and attitudes about Realtors rose from 56 percent in 2004 to 59 percent this year – up 11 points since 2002, the group announced today. The survey also found that the likelihood of real estate consumers to use a Realtor over a real estate licensee who is not a Realtor rose four points to 64 percent this year. Some of the consumer beliefs and opinions that improved most over the past 12 months are: "Realtors bring the latest technology to buying and selling a home" (up six points to 63 percent); "Realtors have the expertise to help sellers price their home fairly" (up four points to 64 percent); "Realtors earn their commission" (up six points to 50 percent) and "Realtors advocate private property rights of homeowners" (up 12 points to 54 percent). Al Mansell, president of the Realtor asso...