Zillow will shake up real estate industry

News analysis: Expedia founders bet on housing

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Small-team innovators are constantly entering the real estate market, but there hasn’t been a significant industry-changing entrant since the dot-com boom. Until now.

Zillow, a hush-hush online real estate startup founded by former Expedia executives Rich Barton and Lloyd Frink, could represent the first serious challenge to how real estate has been sold for decades.