Industry News

Web classifieds company launches branded Web site program

Offers newspapers a way to extend online presence

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Online local classifieds site has launched AdShare, enabling offline media companies to start branded online classifieds Web sites and compete against established Internet classified businesses for market share. Through AdShare, newspapers, radio and television stations can extend their offline offerings with online classifieds Web sites that can contain photos, e-commerce and e-mail capabilities. The $17 billion classifieds industry continues to migrate online. Newspapers could lose $4 billion in classifieds revenue to Internet listings by 2007, according to a recent study by McKinsey & Co. The threat is largest in the jobs, cars and real estate categories where media analyst firm Borrell Associates estimates newspapers generate approximately 70 percent of ad revenues. "Media companies are struggling to protect their eroding classifieds market share, but have lacked a sophisticated technology platform to effectively compete with online classifieds players and c...