Industry News

Google could open new online real estate ad possibilities

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Another contender has rolled into the classified advertising arena, and this time it's a 20-ton gorilla: Google Base, a service that allows people to list pieces of content on a publicly searchable online database, launched Wednesday. The product works somewhat similarly to online classified site craigslist, making it possible to quickly and easily create a free post that will appear online and can be located by searching on specific terms, such as "real estate for sale." While Google says the product is an extension of its existing offerings, such as its search engine and print and video offerings, it could also pose a threat to traditional classified ad businesses, such as national and local newspapers as well as other online listings services. Before it can pose a serious threat, the product may need some tweaking. As of Wednesday, a number of technical problems were reported, including problems with uploading photos. Regardless, at least one potential major real estate advertiser...