Technology in a cooling real estate market

How Internet and tech use may change in soft real estate climate

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Internet marketing and a strong system to respond to consumer inquiries will be crucial for real estate agents’ success in a slower housing market, industry executives said Thursday.

In an Inman News audio conference, “Real Estate Technology in a Slowing Market,” Tom Reddin, CEO of Real Estate at IAC Financial Services and Real Estate, and Colby Sambrotto, COO of ForSaleByOwner.com, shared insights about how consumers’ and agents’ use of technol