Industry News

10 people to watch in 2006

Opinion: Real estate movers leading industry change

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The Inman News editorial team is keeping an eye on 10 people we expect to shake up the real estate industry next year. Here are our candidates for people to watch in 2006: 1. Justin McCarthy, head of local sales, Google. Google refers more traffic to real estate Web sites than all other search engines combined, not a surprising fact given the search site's increasing ubiquity. As head of local sales for Google, McCarthy's decisions impact real estate advertisers. McCarthy said in late July that the search-engine giant is seeing much more traditional full-service brokerages engaged in online marketing compared to last year. When Google first started offering pay-per-click advertising, "we didn't see big brokerage brands," McCarthy said. "We're seeing that now though." 2. Dottie Herman, CEO, Prudential Douglas Elliman. Starting as a financial planner and part-time sales broker, Dorothy "Dottie" Herman today owns and directs a real estate empire that generates more than $10 billion in ye...