Agent

Is open house effective way to market real estate?

Homeowner gets discouraging advice

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DEAR BOB: In early January I plan to put my house on the market for sale. I have already signed the 90-day listing with the Realtor. She wants to hold a Sunday open house every other week; sometimes she will attend and other times her licensed assistant will attend. During the process of interviewing several Realtors to get my listing, most said open houses rarely sell homes. What is your opinion? Should I agree to open houses every other week until my home sells? --Janice C. DEAR JANICE: Yes. Congratulations on waiting to put your home on the market for sale until early January, after the holiday season. After the year-end home sales lull, sales volume picks up in January and February when more buyers come into the market. Purchase Bob Bruss reports online. As for weekend open houses, most experienced realty agents will tell you they rarely sell the house being held open. But listing agents love open houses because most of the visitors are curious neighbors, a few of whom will want to...