What's on the real estate tech horizon in 2006?

Mapping, lead management are key focus areas, executives say

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Consumer-centric multimedia technology will be a hot commodity for the real estate industry in 2006, say several brokerage company executives, and industry participants also have their sights set on improved lead management systems.

Improving the consumer experience through technology enhancements will be a continuing focus at GMAC Real Estate in the year ahead, said Lane Barnett, CEO for the company’s Real Estate Franchise business unit.