BrokerageIndustry News

Tips for gaining home seller trust

Using memorized scripts for real estate sale

Power up your Indie Brokerage
Don't miss Indie Broker Summit SF, Aug 7, 2017

So often, buyers and sellers interrupt the flow of even the best presentations with very difficult questions. However, memorized scripts, delivered in a conversational style, are effective tools that help agents keep control of a sales situation, no matter what the customer's state of mind. It can be a witty answer, a story or an example you use to help a client gain perspective, factual information your client needs to make a decision, or a carefully phrased question that helps you understand your client's needs. Here are a few scripts that every Realtor should have in when working with sellers. The Kodak Moment "This is my Kodak moment for the house. This is your opportunity to present the house to me. I need to be the most educated individual about your house, second only to you. This is your opportunity to guide me through the house and tell me everything you have done during your tenure in this home to create value for your property. I want to know everything from the can of pain...