So often, buyers and sellers interrupt the flow of even the best presentations with very difficult questions. However, memorized scripts, delivered in a conversational style, are effective tools that help agents keep control of a sales situation, no matter what the customer’s state of mind. It can be a witty answer, a story or an example you use to help a client gain perspective, factual information your client needs to make a decision, or a carefully phrased question that helps you understand your client’s needs.

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