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Real estate blogger breaks news, makes money, gets job

Blog a marketing boon to mortgage broker

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A Minneapolis mortgage broker's blog, Behind The Mortgage, broke the story of a 2005 FBI investigation into local mortgage fraud, brought in some $4 million in mortgage originations and helped the broker land a radio show and a new job. The blog has been a marketing boon to Alex Stenback, who created the site in October 2004 "out of my own frustration," Stenback said. "There was no good spot to find out what local people were talking about regarding local real estate and mortgages." The local newspapers carried such news, as did other sources, "but to find all the content was hard, because you had to go to so many resources. I tried to aggregate the information and pick up things that were interesting and start conversations about them," Stenback said. One example of this is the entry Stenback made when a source tipped him off last November that the Federal Bureau of Investigation was investigating local mortgage fraud. The blogger was able to get a copy of a letter sent to local Real...