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Do-it-yourself video production company hits the ‘Spot’

Spot Runner helps agents create their own TV ads online

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The ad opens on a middle-aged couple hugging in a huge green yard with a red house in the background. As a series of smiling, cardboard-box-toting couples move into new homes onscreen, a narrator says, "You can make that new home a reality ... with Intercounty Mortgage Network." The ad is an example of the work of Spot Runner, a company that makes it possible for real estate professionals and other small businesses to create their own television ads online. More and more real estate professionals are using streaming video content online to help them stand out, and real estate agents have long used television ads. Spot Runner makes it possible for agents to create ads for one medium by using the other, for as little as $500. A host of companies already exists in the real estate video space, including GoLookInside, a streaming video production company that shoots video home tours for real estate agents; video production company UCiT; and CreativeEdge, which produces 13 real estate telev...