Targeting the newspaper real estate ad

Part 3: Measuring ROI success on the Web

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Dive into the latest Technology affecting RE, July 17, 2018

Editor’s note: Now that real estate brokers are spending more money on online marketing and advertising to drum up new business, they want to know — in a very detailed way — how much bang they’re getting for their buck. In this three-part series, we examine a few technologies offering insight into return on investment.