Industry News

Spot Runner to offer real estate ad service to Cendant Corp.

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Cendant Corp.'s Real Estate Services Division and Spot Runner, an Internet-based ad agency, today announced an agreement for Spot Runner to provide preferred pricing on its premium television advertising production, planning and media-buying services to Cendant's approximately 260,000 affiliated sales associates and 9,000 U.S.-based affiliated real estate brokerage offices. The agreement provides affiliates of Cendant's real estate brands – Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby's International Realty – and real estate brokerage operations owned by its subsidiary NRT Inc. with preferred pricing on television commercial development costs and offers a selection of several hundred branded television commercials customized for Cendant's brands by Spot Runner, the companies announced today. Spot Runner will showcase its platform at the Cendant brands' international business conferences and conventions in mid-February and early March. The progr...