BrokerageIndustry News

Company seeks to eliminate real estate middlemen

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Power to the brokers. It's a simple philosophy that drives Visient Corp., a new real estate consulting and technology company based in Sarasota, Fla. Ira Luntz, a 25-year industry veteran and former CEO of real estate technology company Threewide Corp., is CEO at Visient – a company that he describes as "broker-centric." Visient is focusing on Internet-based lead generation and listing management systems for real estate brokerages and multiple listings services. The company is building an automated property valuation system that combines MLS and public property records data and will allow its clients to offer detailed comparative market analysis reports. A consumer-focused Web portal is in the works, too, and is expected to launch this summer. The company's customer relationship management system routes leads from several sources into a single management system. Brokers' main assets are property listings and customers, and brokers are "sick and tired" of third-party industry pla...