PCBC, a premier home-building event in California, is slated for June 21-23 at San Francisco’s Moscone Center.

To help give home builders the information they need to navigate this year’s more balanced housing market, PCBC organizers say they have significantly expanded the educational programming and exhibit space with the addition of a third convention center hall.

The theme of this year’s show is “Design Means Business,” and the educational programming is focused on the power of designing businesses so they can become more competitive and more successful. The expansion has added more than 200,000 square feet of new space dedicated entirely to education.

There are also a number of new or expanded programs at PCBC this year, including a daylong program designed exclusively for chief financial officers, an expanded “Meet the Money” program, and a new economic forecasting luncheon. There’s also a daylong program on how to successfully build and market “green” projects, and an expanded HomeTECH Connect section on the exhibit floor to help builders learn about the latest cutting-edge products buyers are increasingly demanding.

And back for the third straight year is PCBC’s Multi-Family Trends Conference, sponsored in conjunction with the Urban Land Institute. The conference, which focuses on trends in condominium and apartment construction and gives builders the knowledge they need to succeed in the rapidly growing high-density sector, will be held June 19-20 at the Palace Hotel.

Among this year’s speakers are historian David McCullough, author of such bestsellers as “1776” and “John Adams”; economist and best-selling author Steven Levitt, who will turn conventional wisdom on its head as he explains the thinking behind his powerful book Freakonomics; Tom Kelley, general manager of IDEO, a design consultancy specializing in innovation and product development; and JetBlue Airlines’ marketing expert Amy Curtis-McIntyre, who explores how a company can make the smart choices needed to win market share in a competitive environment.

Home builders, trade contractors, architects and other professionals within the home-building industry may register online at http://www.pcbc.com/.

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Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

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