Industry News

Zillow ranks in real estate’s top five after one month

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Welcome to the top five, Zillow. ComScore Media Metrix, which measures Internet audience statistics, such as Web site traffic, demographics and buying power, found that Zillow.com ranked fifth among real estate sites in the number of unique visitors in February 2006. Zillow.com, which launched Feb. 8, provides estimates -- dubbed "Zestimates" -- of home values based on a free automated calculation that uses public property records data. The Homestore.com network, which includes the popular National Association of Realtors-affiliated Realtor.com property-search Web site, topped the comScore February rankings with 9.27 million unique users, followed by HomeGain.com with 4.37 million, MSN Real Estate with 3.13 million, Rent.com with 2.86 million and Zillow.com with 2.77 million. Richard Barton, Zillow's CEO, created the online travel site Expedia.com in the late 1990s before selling it to Barry Diller's InterActiveCorp in 2003. Other InterActiveCorp brands include LendingTree and Hotels...