Industry News

Internet home purchases may not be far off

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Thirty-one percent of home buyers in the San Francisco Bay Area believe it is likely that people may consider buying a home on the Internet in the future without ever seeing it in person, according to a survey released today by Prudential California Realty. The findings demonstrated a shift in attitudes as consumers increasingly utilize the Internet in their home search. The Prudential California Realty online home buyer survey, conducted in January by Caravan Opinion Research, gauged the attitudes of 300 Northern California home buyers who had purchased within the past three years and used the Internet to search for homes. Consumers use real estate Web sites to search high quality photos and videos of home listings, view finance, community and school information, find open houses and assess the value of their homes. "The idea that some buyers may buy a home over the Internet without actually viewing it is not as far-fetched as it would have seemed several years ago as buyers become m...