BrokerageIndustry News

Prioritize real estate clients to provide best service

Savvy agents realize value in both buyers, browsers

Power up your Indie Brokerage
Don't miss Indie Broker Summit SF, Aug 7, 2017

Spring is a busy season for home buyers and browsers. Warm weather, longer days, and a surge of properties on the market spark interest among serious and prospective home buyers. Weekends are ideal for open houses and exploring neighborhoods. Your time is precious, and serious home buyers--and sellers--need your attention to tour properties and negotiate contracts. So how do you prioritize your clients, while providing the best service possible? First-Time Home Buyers According to a 2003 study by the National Association of Realtors, 40 percent of home buyers were first-time purchasers. With this, buyers often feel a degree of uncertainty with the process and decisions related to cost, location and their long-term needs. Buyers in this group are looking for a real estate agent who can remove the intimidation of buying a home and instead provide their clients with a thorough understanding of the buying process. Depending on their motivation, first-time buyers will join either the categ...