Industry News

Missouri Realtors offer home listings in 13 languages

State association signs deal with Immobel for translation services

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The Missouri Association of Realtors will offer consumers a choice of 13 languages to view available home listings at agent and broker Web sites, the association announced today. The trade association signed a contract with Immobel.com, which provides language services to Realtor organizations worldwide. "Prospective home buyers now have equal access to all current Missouri Realtor home listings in Spanish, Brazilian Portuguese, French, Italian, German, Polish, Russian, Chinese (two varieties), Japanese, Korean and Vietnamese, in addition to English. Listings will be updated daily," said Janet Choynowski, CEO of Immobel. Missouri Realtors will now be able to display translated listings on their own Web sites in IDX format, with the state association covering the costs, said R. Dennis McClelland, executive vice president and CEO of the Missouri association. Serving home buyers and sellers in multiple languages has become important as this market segment continues to grow and drive the...