Most home buyers first learned about the homes they purchased through a real estate agent or the Internet, according to a survey conducted for Prudential CA/NV/TX Realty, while 5 percent of respondents said they discovered the properties in a newspaper.

About 18 percent of respondents said they found the home they purchased by viewing a yard sign or driving by the home, and 9 percent said they learned about the home through a friend.

About 36 percent of buyers who bought a home in the last three years said they first learned about the properties from their agent, while 31 percent of buyers said they learned about the properties through the Internet, according to the telephone survey.

The survey is based on responses from 300 adults living in private households in Northern California who purchased a home in the past three years and used the Internet to search and view homes.

“Agents remain an essential source of information for consumers, but the relationship is changing as agents play more of a consulting role,” said Sherry Chris, chief operating officer of Prudential CA/NV/TX Realty, in a statement.

When buyers were asked to identify the most important reasons for visiting a real estate Web site, the top three responses were: “looking at property photos,” 89 percent; “property search,” 85 percent; and “mapping a property,” 77 percent.

Less popular responses included finding “financing information,” 31 percent; “locating an agent,” 26 percent; and “career information,” 11 percent.

About 91 percent of respondents said they most enjoyed using the Internet for their home search because “it saves time,” while 45 percent said “it empowers you in the transaction.”

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Keep up-to-date on tools and tactics to impress your clients and outshine your competition with the 2022 virtual bundle.Register Now×
Agent Appreciation Sale: Inman Select for only $85.CLAIM OFFER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription