MLS-direct real estate tools gain traction

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

A North Carolina-based real estate technology company that offers online tools to home buyers, sellers and agents has plans to expand its business model to other real estate markets across the country. ListingBook LLC has so far focused on real estate agents and consumers in North Carolina who are served by the Triad Multiple Listing Service. About 2,700 agents have active accounts through the system, and there are an estimated 25,000 prospective buyers and 5,000 sellers registered in the system at any point in time, said James H. Barry, CEO for Listingbook LLC. Agents participating in Listingbook have activated about 160,000 accounts for their clients. Buyers get up-to-date information on property listings in the Triad MLS, including information on changes to property pricing and sale status. Sellers can view information on how many buyers in the Listingbook network viewed and showed interest in their homes, and can view information about competitive properties in their market ...