Industry News

Survey: Almost half of senior home sellers use the Internet

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Nearly half of all seniors use the Internet as part of the home-selling process and most senior home sellers relocate less than 50 miles away from their primary residence, according to a research report released Wednesday detailing home-selling behaviors of the senior market. The "Moving Forward: 50 and Beyond" survey, conducted in February, explored the selling trends of consumers over 50 who sold a home within the last six months. The sponsoring agency, the Senior Advantage Real Estate Council, is owned by Real Estate Business Services, a subsidiary of the California Association of Realtors. Key differences in behaviors emerged between "younger" seniors, those seniors 50 to 64 years of age, and "older" seniors, those 65 or more years of age, according to CAR. According to "Moving Forward: 50 and Beyond," of those home sellers utilizing the Internet, nearly two-thirds (61 percent) did so to locate a specific real estate agent, 92 percent utilized the Internet to research comparable...