A key indicator that measures job offerings in major newspapers across America dipped two points in April, the Conference Board announced today.

The Help-Wanted Advertising Index now stands at 35, down from 37 in March.

In the last three months, help-wanted advertising declined in all nine U.S. regions. Steepest declines occurred in the following regions: West South Central (-16 percent), South Atlantic (-12.9 percent) and East North Central (-8.9 percent).

“The latest data shows that job advertising softened in April, both in print and online. Total employment in April was only 1.7 percent higher than one year ago. At the start of this year, it was about 2 percent higher than a year ago,” said Ken Goldstein, labor economist at The Conference Board.

“Other forward indicators of economic activity suggest that job growth this summer may be closer to the current pace than to the pace at the start of the year,” Goldstein said. “The number of people signing up for unemployment checks was slowing at the start of the year. That wasn’t true in April. And the JOLTS data (Job Opening and Labor Turnover) remained relatively flat through March. In fact, it has been more flat than the trend in job advertising in print. If the labor market experiences some softening, it could be due to a slowing in pace in the overall economy. After all, the Leading Economic Index has decreased in two of the past four months.”

New online job ads dipped in April to 2.27 million, according to The Conference Board Help-Wanted OnLine Data Series. The April level was 138,400, or 6 percent, below the previous month and followed a sharp rise in the February-March period. In April, there were 1.51 online job ads per 100 persons in the U.S. labor force, compared with 1.6 in March and 1.33 in February.

The Conference Board surveys help-wanted print advertising volume in 51 major newspapers across the country every month. Because ad volume has proven to be sensitive to labor market conditions, this measure provides a gauge of change in the local, regional and national supply of jobs.


What’s your opinion? Send your Letter to the Editor to opinion@inman.com.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Keep up-to-date on tools and tactics to impress your clients and outshine your competition with the 2022 virtual bundle.Register Now×
Agent Appreciation Sale: Inman Select for only $85.CLAIM OFFER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription