Industry News

Knockbox sends real estate info to wireless Internet users

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These walls can talk: A new device broadcasts a photographic tour, buyer presentation and other details about for-sale properties to visiting agents and prospective buyers over a wireless Internet connection. The Knockbox, produced by Ardell-Martin Industries, is a "sleek, self-contained appliance that is placed unobtrusively inside the home for sale," according to a company announcement. Homes equipped with a Knockbox will pump out information about the house around the clock. The Knockbox Web page for each home includes exterior and interior photos, a virtual tour, floor plans, an open house schedule, property data including the home's sale price, and contact information for the listing real estate agent. A potential buyer can download a PDF flyer with information about the home. The company supplies a sign rider notifying consumers and agents about the Knockbox WiFi capability. The cost of a Knockbox, in its current configuration, is $250 per listing. "Anyone with WiFi capability ...