Industry News

Houston home buyers and sellers increase Web savvy

Survey examines consumer real estate attitudes

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Nearly three quarters of Houston home sellers used a Realtor when selling their homes, and most said they would use a Realtor again, according to a survey from the Houston Association of Realtors and the University of Houston Center for Public Policy. The survey examined home buyer and seller habits in the Houston area, and found that more are now using the Internet, challenging real estate professionals to add value to their transactions. Among sellers who used the Internet, 40 percent rated the Houston association's site as the most important Web site in their home-selling process, according to the survey. Sellers who used the Internet were much more likely to be satisfied with their agent's performance. Home buyers also found the Internet to be a useful tool, especially for their research needs; 81 percent used the Internet to learn more about area home prices. Three-quarters of the buyers expected to use the Internet during their next home purchase. Buyers and sellers also ranked ...