BrokerageIndustry News

‘Wow’ factor wins repeat real estate business

Client retention tips leave a lasting impression

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

We have all heard the old adage that it is easier to keep an existing client than to find a new one. So why do we so often look to uncharted territory when striving to build and strengthen our client base? By taking special steps to help cultivate and build strong relationships with your past and current clients, you will discover that there is more promising potential to grow and develop relationships with existing clients than seeking out new ones. Here are a few simple techniques to keeping in touch with your referral gold mine, otherwise known as your existing client base. Give your Service the "Wow" Factor: We constantly check with top-performing agents to find out what helped them become so successful. These agents tell us that the vast majority of their business comes from repeat or referral customers, so they know what it takes to make their customers happy. We call it adding the "wow" factor to your services, as in "Wow, I can't believe my real estate agent did such a nice th...