Industry News

Real estate brokerage opens door for FSBO listings

CataList Homes hopes listings may lead to new business

CataList Homes, a real estate brokerage company based in Southern California that offers low-cost real estate services for buyers and sellers, is opening its Web site to for-sale-by-owner property listings. FSBO home sellers can now post property descriptions and photographs to the CataListHomes.com Web site at no cost, and CataList offers to submit these listings to Google Base, a free classified site. Michael Davin, co-founder and chief marketing offer for CataList, said that while accepting listings from sellers who are not using a real estate professional might seem counterproductive, "I think it's part of a consumer culture we're trying to build at our company, which is inclusive vs. exclusive." He added, "There has been a lot of industry debate about whose MLS data is it, who should see the data, what's best for the Realtor versus what's best for the home seller." Sites such as Google Base are opening up the market for home sellers and real estate professionals alike to post pr...