The Golden Rule of content

In May of 2006, the National Association of Realtors changed the concept of listing “data” to listing “content” to encompass one of the many changes to our real estate world because our listings now include virtual tours, audio, graphics, photos, images and video. 

I recently saw an e-mail that included two streaming videos — one with a real estate professional talking to the e-mail recipient and at the same time pointing to the video to the right saying “in essence” click here to see a virtual tour of the property.