New real estate company puts up its shingle

BlueRoof offers maps, discounts and FSBO listings

Last month, Greg Tracy stood up at a real estate conference and told a roomful of people about his newly launched Salt Lake City-based real estate company, BlueRoof, and its use of online maps to display an assortment of properties.

What he didn’t know was that a representative from the local multiple listing service was seated in the crowd, and that MLS had some issues with the way BlueRoof was combining MLS data with other data at its Web site.

Tracy wrote in his blog after the conference, “Before you announce that you hav