Industry News

Web site to broker unsolicited home-purchase offers

Reply portal relaunches with new programs

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

A real estate lead generation service will unveil a new Web site enabling consumers to order valuations on any home in the United States, make unsolicited offers and write personal reviews on homes and automobiles. Reply.com says it will relaunch a beta version of its site today that will include residential property and car data, aerial photos and parcel maps, and an area where consumers can provide feedback on a home's interior and exterior, neighborhoods and communities, among other features. The site previously included information for consumers on residential real estate, automotives, home improvement, moving services, insurance and financing. Reply's business model includes a lead-generation service that connects consumers with real estate agents, which will not change in the new launch, according to chief executive Payam Zamani. The company owns and operates two separate online real estate lead generation services -- AgentConnect and RealtyNow -- through which it qualifies and...