When is a lead a lead?

Guest perspective: Distinguishing 'contacts' from 'leads' (Part 1 of 2)

Editor’s note: This is the first of a two-part guest perspective series focusing on online lead generation. Part 1 explores the difference between a contact and a lead, and Part 2 discusses how to implement a long-term strategy for Internet-generated contacts and leads.

The Internet has influenced a structural shift in most real estate professionals’ marketing mix.