When is a lead a lead?

Guest perspective: Distinguishing 'contacts' from 'leads' (Part 1 of 2)

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Editor’s note: This is the first of a two-part guest perspective series focusing on online lead generation. Part 1 explores the difference between a contact and a lead, and Part 2 discusses how to implement a long-term strategy for Internet-generated contacts and leads.

The Internet has influenced a structural shift in most real estate professionals’ marketing mix.