Real estate lead strategies for the long term

Guest perspective: When is a lead a lead? (Part 2 of 2)

Editor’s note: This is the last of a two-part guest perspective focusing on online lead generation. Part 1 explores the difference between a contact and a lead, and Part 2 discusses how to implement a long-term strategy for Internet-generated contacts and leads.

Using the Internet to take a longer-term view on prospecting seems counterintuitive

The Internet is known as a real-time, get-the-information-fast and make-it-happen-now medium. It clearly is a mechanism for doing so.