Handling the matter of pricing is like handling a porcupine. It should be done very carefully. Often agents are faced with the challenge of feeling like they need to win a popularity contest to get the listing, and at the same time bring a sometimes-harsh reality about market value to the seller’s attention. A good pricing suggestion is built on a solid foundation of the market’s current facts and figures because ultimately the market’s opinion of value carries more weight than yours or the sellers.
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