Industry News

Real estate search engine gathers more listings

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Trulia Inc., a real estate search-engine company, has announced partnerships to display property listings represented by GMAC Real Estate's company-owned offices and ERA Real Estate offices. GMAC Real Estate is the fourth-largest brokerage firm in the nation. In addition to partnering with the company to display its property listings at, GMAC Real Estate "is further recommending that its franchisees work with Trulia to gain greater online distribution for their listings," according to the announcement. Lane Barnett, president and CEO of GMAC Real Estate's franchise division, said in a statement, "We are encouraging all GMAC Real Estate franchisees to work with Trulia as well to maximize their return on online marketing activities, transfer less efficient offline marketing dollars to online, and save money." GMAC Real Estate has about 1,300 franchised and owned residential real estate offices in the United States, Canada and Puerto Rico. Through the agreement with GMAC's co...