OpinionIndustry News

How to build a new real estate model

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real estate brokers and agents are caught in a tug of war, each manning the rope of their own issues. They've become blind to all that really matters, blind to the fans who sat on the sidelines -- the consumers. The tighter each side pulls, the more rigid the rope. No slack. No give. No resolve. Every once in a while, one side gains a slight advantage. So what, you're both not in the game anymore. You're losing viewers. The consumer may be focused on a different game.  Someday the rope will tear. Both sides will fall back and tumble. From the dust, more new business models will emerge. Two real estate industries If you employ agents of varying degrees of expertise -- each charge the same commission, subscribe to alternating ethics, market using individual brands, carry an inconsistent message different from the brokerage, and are housed in franchised locations that all look different from each other and believe that real estate data should be guarded from the public -- then yo...