How to build a new real estate model

Guest perspective: Four steps to creating a new business

Real estate brokers and agents are caught in a tug of war, each manning the rope of their own issues. They’ve become blind to all that really matters, blind to the fans who sat on the sidelines — the consumers. The tighter each side pulls, the more rigid the rope. No slack. No give. No resolve. Every once in a while, one side gains a slight advantage. So what, you’re both not in the game anymore. You’re losing viewers. The consumer may be focused on a different game. 

Someday the rope will tear. Both sides will fall back and tumble.