Industry News

Prominent real estate firms send listings to Google

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Two prominent real estate brokerage companies this week announced content partnerships with Google to provide property listings and agent information to the search-engine company. Columbus, Ohio-based Real Living, with nearly 4,000 agents in 12 states, and Prudential California/Nevada/Texas Realty, which has about 5,000 agents in 139 offices, will make property listings available to Google Base, a free online classified listings service that will also be searchable via the main Google search site. "The content partnership with Google will grant home sellers increased visibility for their property listings, as the partnership allows home buyers greater access to search for properties with specific attributes including details on bedrooms, baths, lot size and address," according to Prudential California's announcement. Sherry Chris, COO of Prudential California/Nevada/Texas Realty, said in a statement, "As consumers increasingly look online in their search for homes, our agreement with...