In slow market, agents turn to creative pricing

Value Range Marketing draws interest with pricing highs and lows

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Carlton Lund was skeptical when he first heard about a real estate marketing technique in which agents list a price range rather than a fixed price for a property.

About a decade ago, Lund, an agent for a Prudential California Realty office in the San Diego area, attended a presentation about listing properties with a price range. The practice had already caught on in Australia. The U.S. real estate market at that time was “very lethargic,” Lund said.