Industry News

HomeGain resurrects home-valuation tool

Company unveils revamped site in beta

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Online real estate service HomeGain is resurrecting a Web-based home-valuation tool the company created six years ago. The company has revamped and made it live in beta, or test, form and plans to offer an API -- which stands for Application Programming Interface -- to its 300 partner sites, which include various newspaper Web sites and other portals. An API enables those sites to place the home-valuation tool on their pages, attracting consumers to click through to HomeGain's affiliated real estate agent sites. And HomeGain eventually will pay the partner sites for the traffic they drive to agent sites, according to Louis Cammarosano, general manager of HomeGain. Cammarosano couldn't say when the company would release the API and offer the pay-per-click program. "Right now it's just a beta test of the Web site," he said, and none of the company's partner sites are displaying the home-valuation tool at this time. HomeGain created the home-valuation program in 200...