Industry News

Google simplifies property listings upload

Launches site with step-by-step instructions for agents

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NEW ORLEANS – Internet search giant Google is aiming to make it easier for real estate brokers and agents to add their property listings to the free Google Base classified listing service. The company this week launched Google Base for Real Estate, a single starting point for the real estate industry to walk participants through the steps of using the system. The goal is to make real estate listings more searchable on Google by making it easier for brokers and agents to put listings in the Google search engine. Google Base depends on users to add searchable content to it, and is now starting to catch on with some prominent brokerage companies. Two brokerage companies last month announced content partnerships with Google to provide property listings and agent information to the search-engine company. Columbus, Ohio-based Real Living, with nearly 4,000 agents in 12 states, and Prudential California/Nevada/Texas Realty, which has about 5,000 agents in 139 offices, separately announc...