Industry News

Internet lead conversion company debuts

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A new Internet real estate lead conversion service, LeadQual, formally launched this week, offering to connect real estate and mortgage companies with qualified consumer leads. LeadQual aims to increase conversion rates on Web leads, which tend to be high in volume and not followed up with in a timely manner. Many Internet consumer inquiries never receive a broker or agent response, surveys have shown. "This creates a struggle for real estate companies trying to grow their Internet presence," said co-founder Andrew Coleman. "In order to close the leads, the agent needs to be the first to respond, and that must happen within minutes. The problem is that the huge volume of online leads makes it very difficult for agents to respond quickly." Coleman, along with Glenn Houck, founded the company after serving as executives at online lead generation company HomeGain. Inman News publisher Bradley Inman founded HomeGain, and sold the company to Classified Venture in July 2005. According to Le...