What the Zillow announcement means

News Analysis: A new center of the transaction?

Founded by former Microsoft executives and the co-founders of Expedia, online real estate firm Zillow is destined to shake-up the real estate world with its announcement today.

Zillow.com will now allow homeowners and real estate agents to post homes for sale for free. Additionally, in redefining what it means for a house to be “for sale,” Zillow is enabling any homeowner to post a “Make Me Move” price.

Here are the reasons that we think the move by Zillow is significant: