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Houston MLS puts real estate listings on Google Base

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A Houston-area multiple listing service announced a first in pushing members' property listings information to Google Base, a free classified listings service operated by Google. The move is the first public announcement of an MLS supplying for-sale property details to Google Base, a beta site that also hosts information on autos, jobs, recipes, reviews, books, and people and company profiles, among a broad range of categories. The Houston Association of Realtors' MLS already posts property information at Realtor.com, a local newspaper Web site and other property-search Web sites. Several real estate brokerage companies also have announced that they are sending property information for display on Google Base, and competition among online property-search sites is heating up. Zillow and HomeGain last week announced that they were accepting property listings from agents for display at their Web sites, and Trulia.com and Propsmart.com are among the sites that serve as real estate-focus...